A new slogan by the Department of Tourism — “It’s more fun in
the Philippines” has become viral among Filipino netizens.
Unfortunately, a similar campaign slogan had been used by Switzerland in the 1960′s. If it worked for them then, it might work for us now. Some
people even say that the slogan is not catchy enough, or that it doesn’t
really capture what travel to the Philippines is all about.
Regardless all of the brouhaha, my only concern (actually, pet peeve) is the website for the slogan: http://itsmorefuninthephilippines.com/
Check it out and you’ll realize that there’s nothing in there but a couple of photos and a contact form. It seems that the website had been launched prematurely. Doing so makes me think that DOT is not yet ready with their campaign slogan, that this whole project is actually half-baked.
I had a similar experience with another website run by a start-up company. I was eager to do business with them but their half-finished website made me think twice.
If a website is the face of the company to the outside world, and especially if it is the primary point of contact between the company and its customers, then what does it say about the company and it’s products when it’s unfinished and unpolished? Would you do business with them? I won’t.
DOT better do their best with updating their campaign website.
Update: a couple of months after I wrote this, the website was revamped and now it looks nice and cozy. You would want to visit the Philippines after seeing this website.
Regardless all of the brouhaha, my only concern (actually, pet peeve) is the website for the slogan: http://itsmorefuninthephilippines.com/
Check it out and you’ll realize that there’s nothing in there but a couple of photos and a contact form. It seems that the website had been launched prematurely. Doing so makes me think that DOT is not yet ready with their campaign slogan, that this whole project is actually half-baked.
I had a similar experience with another website run by a start-up company. I was eager to do business with them but their half-finished website made me think twice.
If a website is the face of the company to the outside world, and especially if it is the primary point of contact between the company and its customers, then what does it say about the company and it’s products when it’s unfinished and unpolished? Would you do business with them? I won’t.
DOT better do their best with updating their campaign website.
Update: a couple of months after I wrote this, the website was revamped and now it looks nice and cozy. You would want to visit the Philippines after seeing this website.
